Experiential Sneaker Design & Brand Activations

Immersive concepts at the intersection of culture, identity, and design.

Custom Footwear • Workshops • Creative Collaborations

Jhericoco is a multidisciplinary footwear artist, creative educator, and experiential designer known for transforming sneakers into collectible storytelling pieces, immersive installations, and cultural brand moments.

Her work spans celebrity commissions, live event collaborations, workshops, wearable art, and activation concepts rooted in identity, craftsmanship, and design.

Highlights

2026 continues with custom Coaches vs. Cancer footwear created for Columbia, Stanford, and Yale University.

In 2025, Jhericoco created custom footwear for 50 Cent’s Legacy Tour, expanding collaborations within live music and performance culture.

Recent highlights from 2024 include custom designs for Robert Glasper, John Legend, Jill Scott, Common & Pete Rock for the Blue Note Jazz Festival, “All Roads Lead to Shreveport” customs for 50 Cent, “11:11” tour customs for Chris Brown, and “Houdini” music video customs for Eminem.

50 Cent wearing a pair of custom painted "Every Road Leads to Shreveport" sneakers made by Jhericoco.
Shop best seller Kicks
Collection of colorful sneakers, two pairs with artwork, one pair with comic book design, another with pastel tie-dye, and a pair with superhero-themed artwork, along with photos of people holding sneakers and a couple presenting sneakers as a gift, with a background featuring ocean waves and the initials SZA.

For the Community!

2024 & 2023: Empowher Institute holds their annual “Girls to Greatness” Teen Summit and invites Kicks x Jhericoco as seen in both LA Sentinel and Los Angeles daily News, to offer the “Business of Art” workshop to our teen girls.

Collage of four photos from the Girls to Greatness Teen Summit, showing women at workshops, group photos, and a person at a fitness event.
A girl painting a bag with the words "Be Awesome Today" written in blue and red ink, during an art workshop at the Los Angeles Convention Center on April 28, 2023.

For my Yale Basketball Fans!

Kicks x Jhericoco created special customs for the Yale University Basketball coaches during Suits & Sneakers Week, once more for 2024’. The customs displayed the coaches loved ones along with some team spirit, and they took home the win against Harvard!

Coachella Vibes!

Kicks x Jhericoco teams up with Famous Footwear and Coded Agency for a brunch a paint session in the Indio, CA desert, during Coachella. She instructs an influencers based class on how to paint pre-approved designs which Famous Footwear supplied the kicks! This first brand collaboration and class was 🔥. #Codedchella

kobe bryant kansas chiefs steph curry custom af1s

Shop For The Ultimate Sports Fan.

Gift Your Loved Ones Custom Kicks x Jhericoco! 

Black and white illustration of a paint scraper with paint dripping from its blade.
Two glasses of wine clinking together with sparkling stars above.

Activations & Classes

Events & Production

Black silhouette of a roller coaster with a clown face at the front, roller coaster tracks behind it, on a bright yellow background.

Gifts